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I consider this to be one of the most important messages I have made as a designer activist: there is ground all around us that can and should be cultivated. It's in empty city lots, on rooftops, in window boxes, and other surprising nooks and crannies. While the image is inspired by a 1944 "Garden for Victory" poster, the slogan is something a mentor said to me about creating new art. Even if it’s not as good as you hoped, he said, it’s important you’re breaking new ground with your art. I hope that the duel meaning is not lost, that “new ground” is both a physical place and the places our imagination has yet to go.
Screen-printing, sometimes called serigraphy, was a favorite of the 1930's WPA artists and propagandists. A skilled printer could build by hand the tools to create high quality graphics. Learn more about screen-printing and social movements in this AIGA article.
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